each time someone shares a link to an event with their Facebook friends it results in $2.52 worth of ticket sales. In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite.
via techcrunch.com
If you are into any sort of internet marketing, those numbers should grab your attention.
For most businesses, the ones I work with included, facebook ads are good and in many cases better than google ads at driving cost effective traffic..However actual bonafide references from real users drive way more convert-able traffic, and best of all that is totally free to you.
I would have guessed that a FB mention was worth more than a twitter or linked on one, but seeing that FB is 3 to 5 times more valuable than the others should help sell the social media campaign you have had trouble getting your boss to let you do.
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